84 Lumber Superbowl Commercial

Procedural modeling of the border wall and camera tracking for CG integration for 84 Lumber’s 2017 Superbowl Commercial.


03:37-03:40 (Border wall wide)
  • Procedural modeling border wall


00:17-00:19 (Thomas Brodie-Sangster credit)
  • Dust devil fx blowing across deck


00:37-00:38 (Production Designers credit)
  • Procedural modeling: bar and wall behind bar details, round table tops
  • Animation: saloon doors and character’s head


  • Method studios


  • Houdini
  • 3DEqualizer